measurement pipelines acquisition
I'm Alessio Re, an independent consultant. I work on the measurement, pipelines, and ad spend that decisions actually run on, and I make sure you can trace where every number came from. Mostly hospitality, across Europe. Not only.
who runs this
Founder · Zagreb, Croatia · EU
I started in IT and open source, moved through search and performance marketing, then spent eleven years building hospitality technology. The throughline was always the data: getting it clean, owning it, using it to make decisions. I build portable and vendor-neutral, with no lock-in.
Google-certified in Analytics and Ads, and I write on measurement and hospitality data for HospitalityNet.
what I do
GA4 and GTM architecture, first-party data, GDPR-compliant tracking. Numbers you can trust and defend, with consent handled properly.
The data pipelines and integrations that feed reporting and campaign decisions. Audited, documented, and owned by you.
Paid search and display, plus marketing automation. Spend tied to outcomes you can see, not vanity metrics.
Technical SEO and optimization for search, answer engines, and generative engines. The machinery, not the words.
/ What I don't do: content. I handle the technical, data and acquisition side. You keep your voice.
what you can count on
No black-box dashboards. Every metric I set up maps to a source you can audit, so when a number moves you know why, and you can defend it to anyone who asks.
With an audit. Something isn't working, or nobody is sure whether it is. I map what's actually happening across your stack, then hand you a clear picture of it and what to do about it.
when to go to Elegia
That's Elegia, my joint venture with Simone Puorto. If you're a hotel and your guest data is scattered across PMS, CRM, RMS and OTAs, Elegia audits the stack, builds a data warehouse you own, and runs AI orchestration on top to turn it into revenue decisions.
Klartika handles the marketing, advertising and tracking stack. The core underneath, unifying your guest data and running AI on it, is Elegia, my sibling venture.
Visit Elegia →questions
I handle the technical and measurement side of marketing: GA4 and GTM architecture, first-party and GDPR-compliant tracking, data pipelines and integration, paid acquisition, marketing automation, and technical SEO including answer-engine and generative-engine optimization.
Mostly hotels and hospitality-tech companies, though not only. I work remotely across Europe, vendor-neutral, with no lock-in.
Either. I'd rather map out a strategy and an action plan than patch a single number, but I take focused engagements when that's what you need.
With an audit. I map what's actually happening across your stack, then hand you a clear picture of it and what to do about it.
The intro call is free. After that I scope the work and quote either a fixed price or a monthly retainer, depending on what you need.
No. I work inside the stack you already have. Everything I set up is yours to keep, with no lock-in.
Yes, and that's part of the point. Consent is handled properly, data is first-party where that helps, and the numbers are ones you can defend.
No. I cover the technical, data and acquisition side; you keep your voice and your content.
Remotely. I work in your tools, document what I do, and hand it over so your team can run it without me.
Klartika is the marketing, acquisition and measurement layer, and it's me. Elegia is my joint venture with Simone Puorto for hotels that want to own their full data warehouse and run AI on it. If you need the whole hotel data stack, that's Elegia.
book an intro call
Bring the whole picture, not just one broken number. I'd rather map out a strategy and an action plan than patch a single thing. You'll leave with a straight read and a first move you can act on, whether or not we end up working together.
Booking opens about 14 business days out, and I confirm each call by email. Pick a slot and watch for the confirmation.
Prefer email? Reach me at email.
